Identity

USC’s official serif typeface is Adobe Caslon Pro. USC’s official sans serif typeface is National. Each of these fonts offers a wide range of weights, allowing for small and digital use without degradation and express the classic, academic and collegiate qualities of the USC brand. Correct and consistent use of these official typefaces helps reinforce the university’s identity.

The United Serif and United Italic type families have been approved for use in USC Viterbi materials to supplement the official USC typefaces. United should not be used to typeset any proper names such as USC, USC Viterbi, or any of its departments, institutes, centers, etc.

Please use the links below to purchase licenses of the approved university typefaces:

• Adobe Caslon Pro
• National
• United Collection

These are the only font families approved for use on USC Viterbi material.  Only when USC's official typefaces cannot be used due to technical limitations (email clients, websites not capable of webfonts, etc.), Times New Roman may be substituted for Adobe Caslon Pro, and Helvetica may be substiuted for National.