Hype and Vice_main image

Adam Smith

Cecilia Gonzalez and Kimberly Robles turned an insightful observation at a USC tailgate into a thriving business that redefined collegiate and sports apparel. Their company, Hype and Vice, creates stylish, fashion-forward sportswear for female fans—a market historically underserved.

Published on December 16th, 2024

Last updated on December 16th, 2024