Tim Keef

Tim Keef is the Chief Marketing and Communications Officer for the USC Viterbi School of Engineering. In this capacity, Tim leads the School's integrated marketing and communications efforts across campus, and within the Information Sciences Institute (ISI), and the Information Sciences and Technology Institute (ICT). He oversees institutional marketing, executive communications, media relations, digital strategy, social media, creative services, and strategic storytelling initiatives that advance Viterbi's academic excellence, research leadership, and global reputation. He also guides the School's use of analytics, emerging technologies, and modern communications practices to strengthen engagement, drive innovation, and align communications across the Viterbi community.

Prior to joining USC Viterbi, Tim served as Chief Marketing and Enrollment Officer for the Division of Continuing Education at the University of California, Irvine, where, for eleven years, he led integrated marketing, communications, digital engagement, and enrollment strategies for academic and professional education programs. His leadership earned him UC Irvine's Excellence in Leadership Award in recognition of his contributions to organizational success, collaboration, and team development.

Earlier in his career, Tim held senior leadership positions with Disney/ABC Television Group and ABC News. In these roles, he led digital marketing, audience engagement, multimedia storytelling, and integrated communications initiatives geared toward audience growth, brand recognition and increased viewership.

Tim is an accomplished marketing and communications executive with extensive leadership experience across higher education, media, entertainment, and digital strategy. Throughout his career, he has built high-performing teams and developed innovative, data-informed marketing and communications strategies that elevate institutional reputation, strengthen stakeholder engagement, and support organizational growth. Tim earned bachelor's degrees in English and Creative Writing from the University of Arizona.